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Beijing, September 5 (Xinhua) - Gianpaolo Bruno, director of Beijing's office From the Italian Trade Agency, believe that the world of this year Winter Sports Expo (WSE) is a good opportunity for Italian teams of equipment, Sportswear and other products related to China.

As the nation of the Honor Host, Italy has organized a luxurious alignment of government departments and outstanding companies to participate in the WESE 2021 that was inaugurated here on Friday.

"You can also promote the development of Italian relative industries, such as food, health, medical and safety equipment, and tourism. As the Responsible Government Agency To promote trade and investment and one of the organizers of this exhibition, the Italian Trade Agency will continue to work in this direction, "Bruno said.

Italy, which was a Ter games victory in 2006 and will host its third in 2026, has a long Winter Sports tradition.

The Italian Olympic Committee, the Italian Federation of Winter Sports and the Sports Federation are actively cooperating in the preparation of the Beijing Winter Olympics.

In this exhibition of Winter Sports, Italy will show high quality Italian Winter products known for its technology, design and reliability; As a power of Winter Sports, they will also show their advantages in snow equipment, international competitions, ski training, Winter tourism and other aspects of the ice and snow industry.

The Italian exhibition area includes snow machines and ice equipment that have served six consecutive Winter Olympics and will continue to be supplied for the Winter Olympics of Beijing; Sports sites and teams designated as the official provider of Olympic tracks and field events for 11 consecutive sessions; And the most complete snow cleaners in the world, tracked vehicles and other brands of world-class professional equipment.

Paolo Bazzoni, president of the Chamber of Commerce of China-Italy (CICC), believes that the growing interest of Chinese consumers on ice and snow Sports provides Opportunities for the Italian brands related to expand their influence on the Chinese market. The consumption marks that participate in the Expo can expand its Chinese market share.

"It is foreseeable that the next 2022 Winter Olympics in China and the 2026 Olympic Winter Games in Italy deepen the friendly exchanges between the two countries while promoting development From tourism, education and other industries, "said Bazzoni.

Christian Varotti, representative of the Italian Government Tourism Board (Enit) in China, said Italy is also the country of dreams for ice lovers and The Neves, with facilities and extremely advanced support professionals in related services, such as education, hospitality and food and beverages.

The number of Chinese tourists to Italy has increased year after year, and Italy has become one of the most popular European destinations. 2022 will mark again in the Italy-China year of culture and tourism. Wait for exchanges and in-depth cooperation between the Tourist Industries of the two countries.

"There are many beautiful mountain areas throughout Italy, and all year it is ideal for tourism," Varotti said. "From north to south, the Italian mountains can show a variety of landscapes to visitors: lakes in areas of high altitude, ineffable forests, charming villages and traditional mansions with long stories, and, of course, delicious cuisine. Whether it's the season of Winter snow or other seasons, you would have a beautiful experience spent.

Categories:
Beijing  Winter  Sports 

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