Huang Wei, left, better known as Viya, selling dried persimmons during a football in Shanxi Province to help local farmers increase income.

Streaming e-commerce, an emerging trend in the consumer sector are expected [Photo / China Daily] to continue its rapid growth and its market size to exceed 1 trillion yuan ($ 157.5 billion) this year, according to a new report.

The report, published by KPMG and Ali Research, predicted that e-commerce market livestreaming reach 1.05 trillion yuan this year, compared with 433.8 billion yuan in 2019. soccer e-commerce market saw 210 percent year-over-year growth in 2019, and will continue its trend of rapid growth this year.

data from the Ministry of Commerce show that the number of e-commerce programs Streaming achieved 10 million in the first half of 2020, attracting more than 50 billion visits and promoting more 20 million products. On average, more than 50,000 football programs e-commerce were carried out per day, gaining 260 million visitors.

More and more people are becoming livestreaming hosts e-commerce. Professionals, experts and celebrities armies entrepreneurs, traders and ordinary farmers, everyone can start an e-commerce livestreaming show at any time.

Retailers are key players in livestreaming e-commerce, rather than prominent anchors. According to figures from Taobao live, 90 percent of e-commerce shows football and 70 percent of sales come Streaming platform shows broadcast live by retailers. During shopping festival June 18 this year, nine of the 15 rooms football with sales of over 100 million yuan in Taobao live were owned brands and retailers.

The report found dominating clothing for women promote soccer products shows e- commerce. Bags and accessories, food and makeup and skin care products are also very popular. This shows most commercial livestreaming users are women. An employee promotes cosmetics Hangzhoujobs.com/view-blog/1029" target="_BLANK">products through livestreaming in a shop in the province of Hangzhou, Zhejiang. [Photo by Li Yaohui / for China Daily]

For brands and retailers, selling products through football is more than a temporary measure to deal with the COVID-19 pandemic, becoming an operating strategy normal retail brick and mortar, according to the report.

A survey found that more than half of the brands started using livestreaming for promotion as an innovative practice, and more than 70 percent achieved product sales momentum. In addition, more than 60 percent of respondents believe that reputable brands of its products and services is what attracts viewers to their rooms football. This means quality of products is key to livestreaming promotion for brands.

As more brands involved, soccer service providers have emerged. Taobao statistics show that there were no such agencies in June 2019, but now the number has increased to 200.

Liverstreaming also creates many job opportunities, as well as livestreamers, such as football assistants, creators script and collectors products. Research conducted by Renmin University of China estimates Live Taobao has created 1.73 million direct and indirect jobs.

When asked about the development of e-commerce livestreaming next year, 45.2 percent of the brands surveyed said they are confident the industry will continue its rapid development, 24.1 percent said they remain constant development and 25.6 percent expect their development to slow down.

During the last eight quarters, the growth of live Taobao has remained above 100 percent, said Li Ming, chief operating officer of Taobao live. On this basis, the trend is not slowing, he said.

Kang Yong, chief economist at KPMG China, said he believes livestreaming e-commerce will become more ubiquitous. He added livestreaming will become a new essential in promoting e-commerce and e-commerce livestreaming will become increasingly specialized vertical.

The report also noted that there are Multiple ris

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